Entrepreneurial orientation in hotel establishments
نویسندگان
چکیده
The present paper analyses the influence of entrepreneurial orientation (integrated approach) and its dimensions (individual approach) on hotel performance. We pose a structural equation model (SEM) Partial Least Square (PLS) through Smart PLS 3.1.9 on a dataset obtained by means of a questionnaire emailed to 102 hotel directors between January and June 2014. The most relevant contribution of this work lies in the fact that the impact of entrepreneurial orientation in an integrated approach (the three dimensions acts jointly) exceeds the effect of each individual approach.
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